{"id":82613,"date":"2022-03-08T12:37:21","date_gmt":"2022-03-08T12:37:21","guid":{"rendered":"https:\/\/www.nettali.com\/?p=82613"},"modified":"2022-03-08T23:04:26","modified_gmt":"2022-03-08T23:04:26","slug":"strategie-contre-wave-orange-money-deroule-un-nouveau-plan","status":"publish","type":"post","link":"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/","title":{"rendered":"STRATEGIE CONTRE WAVE \u2013 Orange Money d\u00e9roule un nouveau plan"},"content":{"rendered":"<p><strong>NETTALI.COM \u2013 La baisse tarifaire initi\u00e9e par Orange Money pour tenter d\u2019endiguer la concurrence de Wave livre ses secrets. L'entreprise a connu une d\u00e9croissance du chiffre d'affaires, mais se met en ordre de bataille pour combler le gap.\u00a0<\/strong><\/p>\n<p>Pour avoir \u00e9cras\u00e9 ses prix aux fins de mieux croiser le fer avec Wave, Orange Money a accus\u00e9 une \u00abd\u00e9croissance du Chiffre d\u2019affaires (-4,1%), suite \u00e0 la forte concurrence sur le mobile money et la baisse tarifaire significative\u00bb.<\/p>\n<p>Cependant, r\u00e9v\u00e8lent les r\u00e9sultats financiers sur l\u2019ann\u00e9e 2021 qu\u2019elle vient de publier, bien qu'ayant atteint la barre des 10 millions de clients actifs, Orange Money a vu sa contribution dans le chiffres d'affaires de Sonatel reculer.<\/p>\n<p>Selon le communiqu\u00e9 de la Sonatel y aff\u00e9rent, pr\u00e8s de 11% des revenus sont g\u00e9n\u00e9r\u00e9s par les activit\u00e9s Mobile Money, soit une baisse de -1,7 pts port\u00e9e par le S\u00e9n\u00e9gal avec un poids du Chiffre d\u2019Affaires Orange Money en diminution de 5,8 pts passant de 11,3% en 2020 \u00e0 5,5% en 2021.<\/p>\n<p>Toutefois,\u00a0 la Sonatel ne compte s'appuyer sur deux leviers pour r\u00e9cup\u00e9rer des parts de march\u00e9.<\/p>\n<p>\u00abFace \u00e0 la recrudescence de la concurrence sur le march\u00e9 Mobile Money au S\u00e9n\u00e9gal et au Mali, le groupe travaillera \u00e0 consolider ses positions par un enrichissement des offres et une simplification des parcours clients\u00bb, prend date la compagnie.<\/p>\n<p>&nbsp;<\/p>\n<div class='share-to-whatsapp-wrapper'><div class='share-on-whsp'>PARTAGER SUR : <\/div><a data-text='STRATEGIE CONTRE WAVE \u2013 Orange Money d\u00e9roule un nouveau plan' data-link='https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/' class='whatsapp-button whatsapp-share'>WhatsApp<\/a><div class='clear '><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>NETTALI.COM \u2013 La baisse tarifaire initi\u00e9e par Orange Money pour tenter d\u2019endiguer la concurrence de Wave livre ses secrets. L'entreprise a connu une d\u00e9croissance du chiffre d'affaires, mais se met en ordre de bataille pour combler le gap.\u00a0 Pour avoir \u00e9cras\u00e9 ses prix aux fins de mieux croiser le fer avec Wave, Orange Money a [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":78420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.8 (Yoast SEO v17.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STRATEGIE CONTRE WAVE \u2013 Orange Money d\u00e9roule un nouveau plan | Nettali.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STRATEGIE CONTRE WAVE \u2013 Orange Money d\u00e9roule un nouveau plan\" \/>\n<meta property=\"og:description\" content=\"NETTALI.COM \u2013 La baisse tarifaire initi\u00e9e par Orange Money pour tenter d\u2019endiguer la concurrence de Wave livre ses secrets. L&#039;entreprise a connu une d\u00e9croissance du chiffre d&#039;affaires, mais se met en ordre de bataille pour combler le gap.\u00a0 Pour avoir \u00e9cras\u00e9 ses prix aux fins de mieux croiser le fer avec Wave, Orange Money a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Nettali.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nettalicom\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-08T12:37:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:04:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettali.com\/wp-content\/uploads\/2022\/01\/wave-orange.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thierno Diop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nettali.com\/#website\",\"url\":\"https:\/\/www.nettali.com\/\",\"name\":\"Nettali.com\",\"description\":\"Le rendez-vous critique du Net\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nettali.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.nettali.com\/wp-content\/uploads\/2022\/01\/wave-orange.jpg\",\"contentUrl\":\"https:\/\/www.nettali.com\/wp-content\/uploads\/2022\/01\/wave-orange.jpg\",\"width\":700,\"height\":450},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/#webpage\",\"url\":\"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/\",\"name\":\"STRATEGIE CONTRE WAVE \\u2013 Orange Money d\\u00e9roule un nouveau plan | Nettali.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.nettali.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/#primaryimage\"},\"datePublished\":\"2022-03-08T12:37:21+00:00\",\"dateModified\":\"2022-03-08T23:04:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.nettali.com\/#\/schema\/person\/8a06c6bd7b19304cf4bf985862900b5b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.nettali.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"STRATEGIE CONTRE WAVE \\u2013 Orange Money d\\u00e9roule un nouveau plan\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nettali.com\/#\/schema\/person\/8a06c6bd7b19304cf4bf985862900b5b\",\"name\":\"Thierno Diop\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.nettali.com\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c8ca58550c94fd2ac856d27391a6c866?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c8ca58550c94fd2ac856d27391a6c866?s=96&d=mm&r=g\",\"caption\":\"Thierno Diop\"},\"sameAs\":[\"https:\/\/nettali.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"STRATEGIE CONTRE WAVE \u2013 Orange Money d\u00e9roule un nouveau plan | Nettali.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettali.com\/2022\/03\/08\/strategie-contre-wave-orange-money-deroule-un-nouveau-plan\/","og_locale":"fr_FR","og_type":"article","og_title":"STRATEGIE CONTRE WAVE \u2013 Orange Money d\u00e9roule un nouveau plan","og_description":"NETTALI.COM \u2013 La baisse tarifaire initi\u00e9e par Orange Money pour tenter d\u2019endiguer la concurrence de Wave livre ses secrets. 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