{"id":158341,"date":"2025-07-28T01:48:23","date_gmt":"2025-07-28T01:48:23","guid":{"rendered":"https:\/\/www.nettali.com\/?p=158341"},"modified":"2025-07-28T01:48:23","modified_gmt":"2025-07-28T01:48:23","slug":"pastef-attention-a-la-pente-glissante-des-72-heures-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.nettali.com\/2025\/07\/28\/pastef-attention-a-la-pente-glissante-des-72-heures-sur-les-reseaux-sociaux\/","title":{"rendered":"PASTEF - Attention \u00e0 la pente glissante des \u201c72 heures\u201d sur les r\u00e9seaux sociaux"},"content":{"rendered":"<p><strong>CONTRIBUTION -<\/strong> L es \u201c72 heures du Pastef\u201d \u00e9taient, \u00e0 l\u2019origine, une strat\u00e9gie de communication num\u00e9rique redoutable lorsqu\u2019ils \u00e9taient dans l\u2019opposition. Le principe \u00e9tait simple : mobiliser militants et sympathisants sur les r\u00e9seaux sociaux pendant trois jours pour d\u00e9truire une fausse information ou valider une v\u00e9rit\u00e9, et ainsi contrer le narratif de l\u2019ancien r\u00e9gime de Macky Sall. C\u2019\u00e9tait une arme politique efficace face \u00e0 un pouvoir accus\u00e9 de manipuler l\u2019opinion publique.<\/p>\n<p><strong>Un contexte compl\u00e8tement diff\u00e9rent aujourd\u2019hui<\/strong><\/p>\n<p>D\u00e9sormais, Pastef est au pouvoir. Et c\u2019est l\u00e0 que le probl\u00e8me surgit : utiliser les m\u00eames m\u00e9thodes qu\u2019en opposition cr\u00e9e un effet boomerang. Chaque fois que ces campagnes de \u201c72 heures\u201d sont lanc\u00e9es sur les r\u00e9seaux sociaux, elles semblent d\u00e9sormais se retourner contre le parti.<\/p>\n<p>Les exemples sont parlants : \u2022 Les 72 heures autour de TFM : la campagne a suscit\u00e9 plus de critiques que d\u2019adh\u00e9sion.<\/p>\n<p>\u2022 Le cas Pape Ngagne N\u2019Diaye : loin de d\u00e9stabiliser le journaliste, la mobilisation a renforc\u00e9 l\u2019image d\u2019un parti qui cherche \u00e0 faire taire des journalistes.<\/p>\n<p><strong>Un outil mal per\u00e7u par l\u2019opinion publique<\/strong><\/p>\n<p>Ce qui \u00e9tait vu comme une strat\u00e9gie l\u00e9gitime de l\u2019opposition est aujourd\u2019hui interpr\u00e9t\u00e9 comme un m\u00e9canisme de verrouillage de l\u2019information. L\u2019opinion publique, plus exigeante avec un parti au pouvoir, peut y voir :<\/p>\n<p><strong>1.<\/strong> Une volont\u00e9 de contr\u00f4ler les r\u00e9seaux sociaux plut\u00f4t qu\u2019un esprit de transparence.<\/p>\n<p>2. Une confusion entre l\u2019\u00c9tat et le parti, rappelant des pratiques reproch\u00e9es aux anciens r\u00e9gimes.<\/p>\n<p><strong>Changer de paradigme<\/strong><\/p>\n<p>Les S\u00e9n\u00e9galais n\u2019attendent plus de Pastef qu\u2019il se d\u00e9fende, mais qu\u2019il gouverne. Continuer \u00e0 mener des campagnes de \u201c72 heures\u201d sur les r\u00e9seaux sociaux, dans un climat de fortes attentes sociales et \u00e9conomiques, donne l\u2019image d\u2019un parti en campagne permanente plut\u00f4t que d\u2019un \u00c9tat au service de tous.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Le succ\u00e8s des \u201c72 heures\u201d reposait sur leur efficacit\u00e9 face \u00e0 un adversaire politique puissant. Mais aujourd\u2019hui, cette strat\u00e9gie se retourne contre Pastef et fragilise son capital de confiance. Pour ne pas reproduire les erreurs des r\u00e9gimes pr\u00e9c\u00e9dents, le pastef doit repenser sa communication : moins de d\u00e9fense partisane, plus d\u2019\u00e9coute et de r\u00e9sultats concrets.<\/p>\n<p>DR SEYDOU BOCOUM<\/p>\n<div class='share-to-whatsapp-wrapper'><div class='share-on-whsp'>PARTAGER SUR : <\/div><a data-text='PASTEF - Attention \u00e0 la pente glissante des \u201c72 heures\u201d sur les r\u00e9seaux sociaux' data-link='https:\/\/www.nettali.com\/2025\/07\/28\/pastef-attention-a-la-pente-glissante-des-72-heures-sur-les-reseaux-sociaux\/' class='whatsapp-button whatsapp-share'>WhatsApp<\/a><div class='clear '><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>CONTRIBUTION - L es \u201c72 heures du Pastef\u201d \u00e9taient, \u00e0 l\u2019origine, une strat\u00e9gie de communication num\u00e9rique redoutable lorsqu\u2019ils \u00e9taient dans l\u2019opposition. Le principe \u00e9tait simple : mobiliser militants et sympathisants sur les r\u00e9seaux sociaux pendant trois jours pour d\u00e9truire une fausse information ou valider une v\u00e9rit\u00e9, et ainsi contrer le narratif de l\u2019ancien r\u00e9gime de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":158342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":""},"categories":[34933,2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.8 (Yoast SEO v17.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PASTEF - Attention \u00e0 la pente glissante des \u201c72 heures\u201d sur les r\u00e9seaux sociaux | Nettali.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettali.com\/2025\/07\/28\/pastef-attention-a-la-pente-glissante-des-72-heures-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PASTEF - Attention \u00e0 la pente glissante des \u201c72 heures\u201d sur les r\u00e9seaux sociaux\" \/>\n<meta property=\"og:description\" content=\"CONTRIBUTION - L es \u201c72 heures du Pastef\u201d \u00e9taient, \u00e0 l\u2019origine, une strat\u00e9gie de communication num\u00e9rique redoutable lorsqu\u2019ils \u00e9taient dans l\u2019opposition. 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